Company deep dive: Counsel Health

Counsel Health is the AI-native primary care company serving as the modern front door for consumers, health plans, digital health partners, employers, and health systems. Its clinically supervised model combines medical AI with in-house physicians to deliver immediate, high-quality care, resolving the majority of member needs within minutes. By replacing legacy access points like nurse triage lines and telehealth, Counsel helps partners reduce unnecessary downstream utilization, lower costs, and improve member engagement. Counsel is building the autonomous, longitudinal care model for the modern era with uncompromising safety.