We’re excited to welcome Amit Bhatt to Counsel as our new SVP of Finance and Operations. Amit brings deep experience across strategy, finance, and growth, having worked as a consultant, investment banker, and, most recently, leading finance at WHOOP, where he helped scale the company into one of the most recognized brands in HealthTech.

We sat down with Amit to learn more about his career path, what drew him to Counsel, and what he’s most excited to build in this next chapter.

Welcome to Counsel, Amit! Your career spans consulting, investment banking, and scaling a high-growth consumer health company, such as WHOOP. Tell us about your journey and the principles that guide your leadership.

I’ve long been fascinated by healthcare and have been fortunate to work across services, medtech, and health and wellness. Across these experiences, I’ve always gravitated to roles where I could help build and scale businesses at pivotal moments.

I started in consulting, where I learned how to problem-solve across industries and break down complex challenges. Investment banking gave me a front-row seat to how companies raise capital, execute transactions, and think about long-term value creation. Most recently at WHOOP, I had the chance to bring those lessons in-house, helping scale finance and corporate development during a period of hyper growth. Each step built on the last, giving me a toolkit for supporting high-growth, mission-driven healthtech companies.

I try to lead how I like to be led, knowing when to step forward and when to follow. My job as a leader is to provide clarity and focus, and to serve the team so we can be effective together. I trust people to operate with humility, respect, and an ownership mindset. And most of all, I love working with people who “play Game One” (s/o Dan Hockenmaier) and play for the front of the jersey. When we embody that mentality, we can accomplish incredible things at Counsel.

What made you decide to join Counsel? Was there a moment or a conversation that sealed the deal?

For me, it comes down to two things: the mission and the team. Healthcare is one of the most important spaces for innovation, and when I met the Counsel team, I saw both the ambition and humility with which they were tackling the challenge of responsibly expanding provider capacity by leveraging AI.

One moment that stood out was a conversation about how Counsel could become a lifelong partner in people’s health journey. It reframed the company from being just a platform to being a true companion in care, and that really resonated with me.

I also feel the timing is right. From a technology perspective, AI and digital health infrastructure are reaching new levels of maturity. From a consumer perspective, patients are demanding more personalized and accessible care. That combination creates a unique opportunity, and I believe this team is well-equipped to pursue it.

From a finance and operations lens, what will matter most in this next phase of Counsel’s growth, and what are you most excited to tackle?

Sustainable scale. As we grow, it’s not just about getting bigger, it’s about focusing on what truly matters and prioritizing the needle-movers that define success. That means building the systems, processes, and discipline to grow efficiently and responsibly, strengthening our financial infrastructure, allocating capital to the highest-impact areas, and scaling operations in a way that seamlessly supports both partners and patients.

I’m excited to help build the foundation that will carry Counsel through this next stage and beyond.

You’re joining a team with many physicians, engineers, and builders. How does your perspective complement that mix?

One of the great things about Counsel is the diversity of expertise, clinicians who deeply understand patient care, and engineers and builders who push the boundaries of what technology can do in healthcare. From my prior experience, I’ve seen firsthand that the best decisions happen when people with very different backgrounds challenge assumptions and build toward stronger outcomes together.

My perspective comes from connecting the dots between strategy, finance, and execution. I see my role as complementing the team’s technical and clinical depth, helping ensure decisions balance innovation with scalability and financial sustainability, and translating across functions so we move forward as one team.

What is one way you’re prioritizing your own health and wellness?

Lately, I’ve been focused on routines that keep me grounded. That means carving out time to be active, whether it’s soccer, tennis, or pickleball, movement is energizing. I’ve also been more intentional about unplugging by spending more time in nature or reading. Having true “do not disturb” time has been a powerful way to unlock both creativity and clarity.

If Amit’s vision resonates with you, and you want to join a driven team shaping the future of healthcare, explore our open roles.