Javier Monterrosa joins Counsel as VP of Marketing. In this Q&A, he talks about what drew him to the team, the lessons he’s carried from building brands in digital health, and how he plans to position Counsel at the forefront of AI-powered, physician-led care.

Counsel was named a Future 50 awardee, and this article breaks down what earned us that recognition.

Google’s AMIE study shows that with the right oversight, LLMs can outperform clinicians in diagnostic intake and clinical decision support. At Counsel, we’ve been building and deploying that very system in the real world by turning simulation into scalable, physician-led care.

Many AI systems demonstrate impressive capabilities in lab settings but fail when introduced into real clinical workflows. At Counsel, we focus on practicality by building systems that are fast, integrated, and optimized for the everyday realities of patient care.

Most EHRs weren’t built for the way modern care is delivered, so we built our own. At Counsel, we designed an asynchronous-first EHR that gives physicians speed, flexibility, and full-stack control to deliver more personalized, responsive care.

Dr. Rishi Khakhkhar, Counsel’s second hire and a practicing emergency medicine physician, has been promoted to Chief Medical Officer. In this Q&A, he reflects on his journey, why physicians should lead tech-driven change, and what’s next for Counsel’s clinical model.